top of page
Waterless urinal - case study - VUE entertainment cinemas  - Case Study - waterless solutions
Saving Money, Water & Energy, Whilst enhancing users washroom perception

VUE Entertainments Head of Facilities, Neal Simmonds, wanted to reduce overall water and sewerage usage in a sustainable way. Having conducted in depth preliminary research, it was noted that the urinals were the single largest user of water across the VUE Estate.


Neal had searched the marketplace to find a urinal product that would allow the Group to radically reduce its urinal water consumption and energy usage, without having a detrimental effect on hygiene and washroom cleanliness.


Starting with a selection of problematic trial cinemas, his strategy and remit to Regional FM’s was to reduce the maintenance problems: the urinal waste pipes became completely blocked at least once every 3-4 months, consequently causing blockages, urinal flooding and excessive reactive costs from Drainage Companies.

Waterless urinal - VUE entertainment cinemas  - Case Study - waterless solutions

The Solution

Having researched the market further, Neal contacted James McLean, Managing Director of WhiffAway Ltd, to trial the WhiffAway Water-Warrior System. WhiffAway’s Water-Warrior system is a British product and unique.


It is a completely waterless system that is proven, dual patented, market leading and offers an effective and environmentally sound means of dealing with problems of odours, blockages and urinal flooding, without the need for unsafe chemicals or constant flushing.


Furthermore, the system retro-fits to existing urinals, rather than requiring the costly and unnecessary replacement of a complete urinal bowl.

Convinced by WhiffAway’s pioneering technology, Neal arranged a trial of the Water-Warrior System across three sites with problematic urinals.


This was successful and trials were extended out to a further 34 cinemas to reinforce the functional integrity, commercial viability and environmental claims of the system.


After a nationwide training program with relevant stakeholders, providing bespoke literature and working with VUE’s centralised supply chain, Neal and the RFM’s decided to roll-out the system to the remaining sites and also specify the same as best practice within its growing estate.

Waterless urinal - VUE entertainment cinemas  - Case Study - waterless solutions

The Result



Inherent bad odours were significantly reduced and complaints radically reduced.



There are now very few blockages being reported, showing a huge
reduction in reactive callout costs.


Eradicating urinal water usage

The water was completely eradicated without any detrimental effect to the washrooms urinal hygiene and cleanliness. The water savings are exceptional in excess £455,000.00 on 843 urinals and accounted for over 40% of the VUE Estates total consumption.

The Conclusion

VUE Entertainment proactively take its corporate social responsibility and environmental best practice as a market leading Cinema chain very seriously.

The rollout installation of the WhiffAway Water-Warrior System across all Cinemas will result in a significant reduction in urinal maintenance, an elimination of urinal odours and:

Annum saving


Water saved

224,137.93 m

Reduced CO  


43706.90 Kg



bottom of page